That’s a tough one. I’m clearly an undiagnosed ADHD sufferer, so it changes constantly. The big themes are – SOLVING THE PUZZLE -the Telemetry value proposition puzzle. We have an offering that’s really cool. And we have potential clients out there that can benefit. Crossing that chasm – figuring out how to demonstrate a hard dollar value, and then figuring out how to extract some percentage of that, is tough. It requires knowledge of their revenue streams, and things they consider competitive/complimentary to what we do, and taking into account the amount of processing room they’ll give you…I’ve helped this process along several times, most recently / notably with BluWave. We struggled to come up with a value prop, and had to “pivot” to get there. When we did, it exploded. I want that here, and sometimes I wake up in the middle of the night with scenarios running through my head. Usually about 2:45am strangely enough…